Pirelli Group invests the maximum possible care in environmental issues when making choices, even in the adoption of specific technologies and manufacturing methods, where is technically feasible and economically viable, that allow for the reduction of environmental impact of their operations.
Through the implementation of measures to apply the principles mentioned above, Pirelli Group is achieving and reporting appreciable results in the following fields:
- Mitigation of the environmental impact resulting from the company's own activities, product and services
- Rational use of natural resources and energy
- Promotion of a "culture of prevention" with regard to pollution
- Conservation, development and appreciation of the territory.
All this has been achieved despite the extremely wide and varied range of business areas that the Group's companies operate in (manufacture of tyres, activities in photonic sector, the real estate sector, environmental decontamination, waste to energy generation, development of alternative eco-compatible technologies), in the sector in which it operates, each invests the maximum possible care in responsible management of environmental aspects of activities, products and services, and of the environmental impacts associated with them.
In the redevelopment of the Pirelli Group's historical industrial site in the Bicocca area (approximately 650'000 square meters) we can find all the environmental aspects in the real estate sector. In this area, located in the border zone of Milano and Sesto S.Giovanni, were located from early 1900s the Pirelli industrial production plant of tyre, cables and other products.
In the 1980s the redevelopment process start with the industrial plants dismissions, in 1985 an international project competition was launched for the re-use of this area, Arch. Gregotti won this competition.
It is one of the larger organic interventions of urban reconstruction ever carried out in Europe in the last thirty years and the most strategic in Italy.
The industrial area was subject to a complete redevelopment process with new functional areas beginning with the special functions of public and private Research Centre and of university education.
With the aim to allow the complete functional re-use of the area, Pirelli carried out all the engineering and field activities included the environmental remediation of all the area.
The visit consists of a guided tour in Bicocca area and a meeting in the Pirelli Head Quarter Auditorium illustrative of all the environmental aspects.